Balance is an investment simulator. The app recognizes logos from the real world and delivers information that can give potential insights into future financial performance of the logo's company. Based on this information, the user of the app can chose whether to "buy" simulated stocks in the company. The goal of the app is that Gen Z and Millenials can learn about investing from the ground up, risk free, before they are ready to start investing in the actual market. It also brings a constructive perspective to advertising, where users can profit off of the ads they see in their market simulation, and in the actual market when they are ready to invest.
2019
